In the framework of MEDIA Promotion, MEDIA Salles has organized a series of events under the "Focus on Europe" heading, promoting European products and fostering the awareness of Europe's cinema cultures at the most important professional meetings of cinema exhibitors in the major world markets

Aims of "Focus on Europe" are:

spreading information on recent European films
giving higher visibility to European films
facilitating contacts among professionals
making available statistical data on European film industry
offering opportunities to debate the role of European cinema on the global market
fostering the awareness of Europe's cinema cultures